ChoiceLift
Active inference decision intelligence that turns your raw history into profit-maximizing choices
What is ChoiceLift?
ChoiceLift is a self-service web platform that transforms any company's raw history of "context, action, reward" events into instantly deployable decision intelligence. Simply connect your data—whether from databases, APIs, or files—and our platform does the rest.
Powered by RxInfer's active inference engine, ChoiceLift learns which option really drives your target metric for each customer profile, quantifies the money left on the table, and delivers three powerful outputs that bridge the gap between data science and business action.
How It Works
Connect Your Data
Simply connect your historical data containing context (customer profile), action (what you offered), and reward (outcome metric). Works with databases, APIs, files, or data warehouses.
Active Inference Analysis
RxInfer's active inference engine automatically learns the relationships between customer contexts and optimal actions, identifying which choices drive the best outcomes for each profile.
Deploy Intelligence
Receive three ready-to-use outputs: an executive uplift report, operational action lists, and a lightweight SmartPicker function for real-time deployment.
The Science Behind ChoiceLift
ChoiceLift leverages RxInfer's advanced active inference algorithms to model the complex relationships between customer contexts and optimal actions. Unlike traditional A/B testing that requires months of data collection, our approach learns from your existing historical data using principled Bayesian methods.
Active inference provides a unified framework for perception, learning, and action selection under uncertainty. The platform automatically handles uncertainty quantification, provides statistical safety checks, and generates human-readable explanations for every recommendation. This ensures both the reliability that executives need and the interpretability that operations teams require.
Three Powerful Outputs
Every ChoiceLift analysis delivers three complementary outputs designed for different stakeholders in your organization.
Executive Report
A comprehensive uplift analysis showing the financial impact of optimized decision-making across your customer base.
Action List
Row-by-row operational guidance showing exactly what action to take for each customer or situation.
SmartPicker Function
A lightweight, production-ready function that developers can integrate to serve optimal choices in real-time.
This three-step approach ensures that insights translate into action at every level of your organization, from strategic planning to operational execution to real-time customer interactions.
Key Benefits
Instant Results
Get actionable insights from your existing data in minutes, not months. No need to wait for A/B test results or hire data science teams.
Profit Maximization
Quantify and capture the money left on the table by making suboptimal choices. See exactly how much revenue you can unlock.
Statistical Safety
Built-in confidence intervals, safety checks, and fallback mechanisms ensure reliable performance in production environments.
Non-Technical Friendly
Designed for business users who need powerful insights without requiring deep technical expertise or data science knowledge.
Use Cases
E-commerce
Optimize product recommendations, pricing, and promotional offers based on customer behavior and preferences.
Applications
- Personalized product recommendations that maximize conversion
- Dynamic pricing optimization for different customer segments
- Promotional offer targeting and timing optimization
- Cross-sell and upsell opportunity identification
Marketing
Improve campaign performance by delivering the right message to the right customer at the right time.
Applications
- Email campaign content and timing optimization
- Social media ad creative and audience targeting
- Channel selection for multi-channel campaigns
- Customer journey optimization and touchpoint sequencing
Pricing
Implement intelligent pricing strategies that balance profitability with customer satisfaction and market position.
Applications
- Dynamic pricing based on customer willingness to pay
- Promotional discount optimization and targeting
- Bundle pricing and package recommendation
- Competitive pricing response and market positioning
Content
Deliver personalized content experiences that engage users and drive desired actions.
Applications
- Website content personalization and A/B testing
- App interface optimization for different user types
- Content recommendation and curation
- User experience flow optimization
Advertising
Maximize advertising ROI through intelligent bid management and creative optimization.
Applications
- Programmatic advertising bid optimization
- Creative testing and performance prediction
- Audience segmentation and targeting refinement
- Attribution modeling and budget allocation
Personalization
Create tailored experiences that resonate with individual customer preferences and behaviors.
Applications
- Real-time website personalization
- Mobile app experience customization
- Customer service interaction optimization
- Loyalty program reward personalization
Ready to turn your data into decision intelligence?
Connect your data today and discover the profit-maximizing choices hiding in your historical records.
Request Demo